"Art is how a culture records its life, how it poses questions for the next generation and how it will be remembered." -Marsha Norman
The book documents the various aspects of an age-old folk art form of India, Truck Art. It focuses on an art form that makes journeys through the dusty highways of India, in more ways than one. Painting trucks with a kaleidoscope of colours, slogans and intricately painted symbols, is a skill both artists and drivers take huge pride in. But people beyond them don’t appreciate the rich culture, the hard work of painters, and the sentiments of the truck drivers attached with these trucks. The aim of the project is to make people embrace this beautiful art by taking it forward and not limiting it to just trucks.
Following is the list of topics covered in the book:
1)Introduction
2)History
3)RTO Rules & Regulations
4)Font Style & Slogans
5)Materials Used
6)Techniques Used
7)Meanings Of Icons & Motifs
8)Truck Artists Views
9)Truck Drivers Views
10)Acknowledgement
This book was made as the final outcome of a college project, “HORN OK PLEASE”
The art work in the book is a complete hand work, later scanned and processed using softwares.
I owe this to Prajakta Parvatikar, a wonderful mentor, designer and friend.
Scanned pages of book
Mockup
